Thank you for your interest in commencing a franchisee centre of BRITISH ACADEMY the fastest growing educational institute of Ahmedabad.

To assist you in your decision making, we have put together relevant information. These guidelines are aimed at providing you with a bird’s eye view of this exciting business opportunity.

Establishing a successful coaching institute depends upon multiple factors. Please do make out your own project plan and discuss it with us in detail.

Once you decide to set up a BRITISH ACADEMY centre, we will be happy to assist at each step to realize our mutual goals of a highly successful venture.

What is a franchise?

A form of business organization in which a firm which already has a successful product or service (the franchisor) enters into a continuing contractual relationship with other businesses (franchisees) operating under the franchisor's trade name and usually with the franchisor's guidance, in exchange for a fee.

An individual who purchases and runs a franchise is called a "franchisee." The franchisee purchases a franchise from the "franchisor." The franchisee must follow certain rules and guidelines already established by the franchisor, and in most cases the franchisee must pay an ongoing franchise royalty fee, as well as an up-front, one-time franchise fee to the franchisor. Franchising has become one of the most popular ways of doing business in today's marketplace.

The History of Franchising

Franchising began back in the 1850's when Isaac Singer invented the sewing machine. In order to distribute his machines outside of his geographical area, and also provide training to customers, Singer began selling licenses to entrepreneurs in different parts of the country. In 1955 Ray Kroc took over a small chain of food franchises and built it into today's most successful fast food franchise in the world, now known as McDonald's. McDonald's currently has the most franchise units worldwide of any franchise system.

Today, franchising is helping thousands of individuals be their own boss and own and operate their own business. Franchising allows entrepreneurs to be in business for themselves, but not by themselves. There is usually a much higher likelihood of success when an individual opens a franchise as opposed to a mom and pop business, since a proven business formula is in place. The products, services, and business operations have already been established.

Type of Franchisee Business

1. Product Franchise
2. Manufacturing Franchisee
3. Business Opportunity Ventures
4. Business Format Franchising


By and large Business format Franchising is the most common type. Here along with the right to use the trade name and sell the products or services of the franchiser. The complete kit may include, franchiser’s documentation on operating procedures, technical assistance, marketing setups, training systems, management policies and all other relevant information, to the franchisee. The franchiser will also train the franchisee before he start the franchise operations and then on an ongoing basis. This has been proved to be the most successful method of distributing goods and services in the economic functioning of franchise business.

Advantages of Franchising

1. Minimized Risk: Starting up a new business is very risky. Most studies show that over 80% to 90% businesses fail within three years. The prime reason for this is that the owners have to go through the learning curve of operating that specific type of business unless they have some prior experience in the same. Since the franchiser has already gone through the learning curve and has gained experience and the secrets of success for that specific business and the same is passed on to the franchisee.

2. Combined Growth: Another reason to buy a franchise is due to its basic nature of togetherness. There are many franchisee in network and every franchisee brings in the capital. The trade name begin to become well-known because people see it everywhere. A huge network also projects a look of a successful network.

3. Financing: A franchiser also assist the franchisee in obtaining financing for the setting up of the business. The franchiser also introduce the franchisee to a potential lender or other financing source. Site selection & Furnishing.

4. Operating Support: Usually enough training and consultancy is given to the franchisee by the franchiser to start and operate the business. That way the franchisee can benefit from franchiser’s marketing experience and expertise.

5. Advertising: Advertising cost are greatly reduced because the advertisement cost is shared by the franchisees. So the franchisees enjoy a national exposure at an affordable price.

Benefits of Franchising: One of the main benefit of franchising is lower risk. Most business experts agree that a franchise operation has a lower risk of failure than an independent business.
A reason for this is that the product or service is already established. A franchiser offers a product or service is already established. A franchiser offers a product or service that has sold successfully. An independent business is based on both an untried idea and operation.

Success of Franchise Business: Two factors will help you to predict the potential success of a franchise.
(i) The first is the number of franchises that are in operation.
(ii) The second predictor is how long the franchisor and its franchisees have been in operation.

Type of Franchisee
1. Master Franchisee

2. Regional Master Franchisee

3. Area Developer

The four ‘R’s of Franchising:
1. Realism

2. Resources

3. Research

4. Resolve

Growth of Spoken English Business In India
The total English language proficiency market of India is more than Rs.2000 crore, and shall continue to be the demanding stream in the near future. The Indian economy is on the boom and all the sectors – IT hospitality, tourism, export, BPO, import, pharmaceuticals, Retail etc. need trained professionals who must speak fluent English, but its unfortunate that more than 180 million Indians can only read and write English and cannot speak English fluently.

Did You Know!!!

Did you know that English is the most widespread language in the world and is more widely spoken and written than any other language?

Did you know that over 700 million people, speak English, as a foreign language?

Did you know that three-quarters of the world's mail, telexes and cables are in English?

Did you know that the main language used throughout the world on the internet is English?

Did you know that more than half of the world's technical and scientific periodicals are in English?

Did you know that English is the medium for 80% of the information stored in the world's computers?

Did you know that 5 of the largest broadcasting companies in the world (CBS, NBC, ABC, BBC and CBC) transmit in English, reaching millions and millions of people all over the world?

The Franchising Opportunity

An Overview

British Academy has set up education and training centres focusing on quality education throughout the country. Considerable investment have been made in R&D leading to development of high quality courses, training methodologies and marketing system. These are largely based on individual feedback.

Under the franchise scheme, BRITISH helps entrepreneurs build up a sound, high quality educational venture through grant of franchise rights to offer our brand of courses as per norms laid down from time to time. The objective of our relationship is to have a win-win situation which enables proliferation of BRITISH offering with the local initiative and acumen of our business partner for mutual benefit.

In setting up a centre, our business partner make necessary investments, hires the required manpower and delivers our courses under the BRITISH ACADEMY brand name with our continued support.

The duration of the franchisee agreement is 3 years at the end of which further renewal for any no. of years depend upon mutual understanding from both sides.

Locating your Centre

Since we are providing an educational service in a competitive environment the centre should be located in a place where student will find it convenient to attend.

BRITISH ACADEMY has learned over eight years of opening franchisee centre that location is the most critical decision for the long term success of the centre.

In decidind the location please bear in mind the following factors:

• Highly visible frontage



• High student flow area



• Commercial Premises



• Preferable ground floor or with easy access if on higher floor



• Adequate electricity/water provision with RO plant/ parking facilities for students and enqueries.



• Long lease period of premises(if not owned)



• Interior space preferably open with minimum pillars for ease of layout

Training

While the centre is under construction, the BRITISH ACADEMY franchisee training team will begin the training programme for the franchise and his key staff in Corporate Office. Training will be provided in every single aspect of the business: product knowledge, marketing, selling, recruiting, training, and motivating staff, cleanliness and hygiene procedures, planning and management, management and stattutory financial reporting.

The franchisee will learn by the experience of working in the BRITISH ACADEMY corporate office in Ahmedabad. BRITISH ACADEMY has learned that the best way to learn the business is “on the job”.

A few weeks before the centre opening date, the BRITISH ACADEMY franchise training team will assist the franchise in recruiting and training the initial staff at the new centre. Likewise the BRITISH ACADEMY training team will work with the franchisee to plan an exciting series of launch promotions to create awareness of the centre in the target market.

The Auspicious Day- Opening the New Franchise Centre

The BRITISH ACADEMY franchise training team will work in the new centre with the franchise for an initial period to help with the final training at the new location. Once the franchise feels ready, the training team will hand over full management but always be on hand to help with any query.

Post Launch- BRITISH ACADEMY

The BRITISH ACADEMY training team always on hand to assist BRITISH ACADEMY franchisees- from banking procedures to maintenance to merchandising and sales promotion. All this forms a part of BRITISH ACADEMY commitment to service and support to help ensure that the franchisee develop and grows a very sucessful centre.The BRITISH ACADEMY team will be in constant contact with the franchisee throughout the year.

The material supplies virtually all of the centre needs: brochure, pamphlets, hand bill, danglers, posters, flex posters, all types of forms, books.(Franchise has to pay for material on no profit no loss basis)

What it Takes to be a Sucessful BRITISH ACADEMY Franchisee

Previous educ>ation or coaching business is helpful but ot must.


• The prospective franchisee stands to beneffit with the following attributes.



• Outgoing personality.



• Strong service ethics.



• Burning desire to succeed.



• Excellent communication skils.



• Good administrative skills.



• Enthusiasm & energy.



• Willingness to learn and accept change.



• Ability to lead by example.



• Readiness to be working in the centre everyday.

BRITISH ACADEMY has learned that the most successful franchisees are not just investors. They are owner-operators who work right in the centre everyday to ensure that their centre is going smoothly and giving the best training courses and programmes.

Successful working and running a BRITISH ACADEMY centre calls for the following:

The presence of the owner operator in the centre all the time. This time management you can share with you partner(if you have.)

Corporate, colleges, schools tie ups is an important sources of revenue. Access to business enterprise in your city would be an important winning attribute.

Small workshops programmes is a factor, which pushes up volumes towards profitability.

Please check if the requirements of the business match with your strength.

If you are ready for the challenge of building a successful long-term business with BRITISH ACADEMY, please contact us for more details immediately.

Our selection process is designed to ensure that only those that are most likely to succeed get to become Franchisee. The filling in of this format would help up assess your chances of success as a Franchisee and decide on the right support required from BRITISH ACADEMY. Therefore please fill in the form with due care and also feel free to give additional information about yourself, your city or the location for which you have access which would help us assess the chances of your success.

While creating your interiors, special emphasis should be placed on the following

• Stabilized and Uninterrupted Power Supply



• Air-conditioned/Cleanliness/Hygienic environment



• Drinking water with RO plant



• Separate conveniences for ladies and gents



• Isolated from traffic noise